Find Your Audience
Client Need
Client was in the early stages of designing a clothing product and was testing out messaging and audience ahead of starting to sell the product.
Our Process
This Constellation visualization was done in a 60-minute single session, as part of an accelerator program. We captured the range of benefits and potential marketing messages for the product.
Results
The client used the visualization as a point-in-time reference for their messaging and further supported and tested the messaging through focus groups and interviews.