Find Your Audience

Client Need

Client was in the early stages of designing a clothing product and was testing out messaging and audience ahead of starting to sell the product.

Our Process

This Constellation visualization was done in a 60-minute single session, as part of an accelerator program. We captured the range of benefits and potential marketing messages for the product.

Results

The client used the visualization as a point-in-time reference for their messaging and further supported and tested the messaging through focus groups and interviews.

Relumed - Sample Constellation-004.jpg
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Defining Your Value