Eric Oakland Portfolio
Outpost Security | Creative director
Fractional Creative Director for an enterprise Security technology company
Flagship Video
The founders had created a highly effective enterprise security solution built on Splunk, the industry leading data analysis platform, without any direct competitors. But it was a new methodology and every industry has some resistance to change.
When they speak to clients directly, they are able to convey value that outweighs their resistance. We needed that value to be felt earlier in the customer experience.
The first step was developing a flagship video.
Podcast Launch
The founders had previously attempted to start a podcast and we determined that it could be a suitable medium for the two of them given their technical knowledge and ability to tell stories.
Through the production of episode 1 we identified potential topics, developed outline templates, commissioned intro Voice Over and found music to suit the tone and style we set.
With the standard created we found partners to be able to fulfill production requirements for bi-weekly releases and video clips for social.
Podcast Hosting and Platform Registration
User Group Buzz
Parody covers created buzz in the user community
Cutouts
1 minute video clips were created from the recorded zoom calls using templates.
Website Redesign
Launching a new product required a new website landing page, so we decided to redesign the home page to focus on the product. That way all eyes for the near future would be focused on this specific offering.
With the video front in center, the rest of the page reiterated the points made in the video and in some instances expanded on them. More content was developed after the launch to continue to showcase their tiered offerings.
