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We HAve

You probably have more resources than you realize to make big things happen. If you keep your SO THAT in mind when you map what you have, you may be surprised at all of the possibilities with what you already have. And take the time to carefully map out what you need. What you need so that you can do all of the activities that move you towards your goals.

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we do

What do you do? It sounds so obvious, but when you start to add it up, there is a lot! It is easy to get stuck in what you do because it has been done like that for awhile, or because you think you should do it. But look to your SO THAT. Is what you are doing in line with your SO THAT? Is everything you do moving your business forward? Where are the gaps and opportunities?

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so that

Everything in your business moves towards your SO THAT. The ultimate SO THAT is your north star - your WHY. It is what everyone in your organization is forever moving toward. But along the way, there are short-term SO THATs. They may be goals or objectives for the week, the month, the quarter, or the year.